How to self-publish a bestselling book in 2017

Let me tell you a secret… I have a habit of buying more than I need. Take this site for example. Even though I already talk about book marketing and self-publishing on my main site,, and even though I have about a dozen other sites I don’t have time to use, I got this one anyway, because I love the idea of having a year’s worth of support for indie authors (in terms of a daily email providing tips and motivation or something.)

Unfortunately, since I finished my PhD I’ve been more focused on my own fiction and dealing less and less with clients or my online businesses. I try to put out a lot of useful content for indie authors, but I can’t keep all my sites updated, so I’m making a simple list here of some of the things that might help you finish a book this year.

Book marketing doesn’t need to be an exhausting hamster wheel of promotion and publicity.
Put your book sales on autopilot…so you can focus on writing your next bestseller.

This book is a crash course on some of the more creative book marketing strategies I’ve discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore all the other things that don’t get results. We’ll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle.

“Guerrilla” is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it’s relatively easy to outrank your competition, get more visibility and reach new readers.

A massive self-publishing resource with videos I made a couple years ago.

A free mini-video series talking about how to write, format and publish your book this year.

My site with some book cover design templates and tutorial videos to help you design better covers.

Lots of free and pro book formatting templates, plus a video series to help you learn to format in MS Word and InDesign.

I hope these are helpful!

Derek Murphy